No. it is not like that.

Madara is very special ninja and he is not supposed to be obtainable that easy. You have one month to recharge enough for him. It's almost Christmas so people most likely spend on other things as well.

We want to give our players an option to recharge for him slowly instead of fast and big recharge for him in one week.

unfortunately there will always be those mindless spenders that will spend just to be above everyone else, for some ppl this game is life for some reason. They will only be gone once they have no more f2p players to camp on events. And believe me f2p players are getting fed up with this, trust me there is no naruto online without f2p players whether tobei or daiske like it or not. F2p players leaving means p2w will be forced to fight other p2w, and some ppl just can't spend that much and then the smaller p2w will quit... then all that's left is the big whales, all alone in the big ocean. And when there's no one else to camp, it's game over. And what did they gain from cashing so much? some fake bragging rights and that's it, meanwhile the company will have no choice but to close the game... One thing leads to another folks and tobei better know this